Marketing

How Do You Define A Mechanical Forex Trading System

The term mechanical trading system is quitte popular nowadays. The concept just simply means “trading wiithout being subjective”.

These kind of trading systems have become a mainstay of the current forex environment.

Most traders like the idea of having a fixed set of paramaters in which to trade a currency. It requires rules instead intuition. This is the reason why its so popular with the part time traders, who aren’t lucky enough to have time to study the markets.

Mechanical trading systems usually rely on a set of indicators, in which tell the trader when to open or close a trade. For instance they might use a combination of Stochastics and MACD.

They might decide only to open a trade when the Stochastics lines have crossed each other and are above the 20 or 80 line, meamwhile MACD must show some kind of divergence.

Another example would be the Moving average trading systems. Many traders use moving averages to help them dictate where the current trend is. They might use a couple of different moving averages such as 45 day MA or 90 day MA and wait for the two lines to cross over, before opening a trade.

These are fairly common kinds of mechanical trading systems. It can be traded by anybody, once they understand how to look at the respective indicators.

Traders can quickly scan through every single currency pair in a matter of minutes using this kind of mechanical trading system. It doesn’t require any kind of fundemental knowledge, nor the ability to keep track of the current market conditions.

Many traders have been able to come up with very success trading systems during any kind of market conditions. Are they always right? No. But at the end of every week, if they are making more money than they are losing, you can say tthat you are doing much better than the majority of forex traders.

Top 5 Mistakes People Make In Email Marketing. Part 1

The advent of the internet has made communication so much simpler than it would have been without it. It is easier to get the message out on your products, services or company. The speed of information that the internet provides is simply astonishing. Because of the ease of use of the internet, the average individual has an email address enabling him to contact anyone across the globe with just a few keyboard punches. The marketing sector has cashed in on this unique opportunity and is using email marketing to get the message out about their products, services and company.

Unfortunately though, people are not putting as much effort as they should into their email marketing efforts and campaigns. The attention given to direct mail or a press release in the news media is far higher than what is given to mail marketing.

If you are using the internet as a means of marketing, you should know that you are not dealing with robots. You are dealing with real people in a real world who have as much tendency to ignore your ads as they would in reality. Exploring the full potentials of email marketing is still far away. People make certain mistakes in the use of email marketing as a means of getting the word out on their products and services. To be very successful in your email marketing campaigns, it is advisable that you avoid making certain mistakes which seem to abound everywhere on the internet. If you are desirous of tremendous results, and want to get on the exclusive 2.1% of people who are making tons of money from their email marketing campaigns, there is need to focus on the seemingly little things.

I have always been a proponent of watching for the little things. It is those really small things that can either make or mar an individual. Companies make elaborate plans on email marketing campaigns. They get the best software, buy or build the list et.c but leave out the very important things such as email format and so on. To avoid unnecessary losses, try not to tow these steps:

1. Sending your clients poorly written offers. Unfortunately, even the big guys are guilty of this act. I am a subscriber to various ezines and newsletters online and have found that even among the so-called gurus, there is always one who makes the same mistake. What happens when you send poorly-written emails containing your offers is a huge loss of sales. Imagine what it would be like if Wal-Mart’s adverts were poorly written. Imagine how much sales McDonald’s could lose because of poorly written emails. Treat your customers like kings and queens. Prepare well-crafted offers for them. the subconscious mind picks up these things. For instance, you’ll find you hardly notice things when they are perfect. But once something is amiss, or wrong about that thing, you automatically notice it. So it is with email marketing. Your offers have to be crafted so well that even your clients will be very impressed.

In the next issue, we?ll be examining the four remaining mistakes made by marketers in email marketing. Please stay tuned.

Things To Remember When Focusing On Internet Marketing

How much traffic is your website getting daily? When you have a website, sometimes you have to do things in order to get more traffic that may not be easy or pleasant. The items that are listed below may be difficult for you to do, but they are also things that are going to let you know how your website is doing.

Analyze and track the traffic to your website

One of the most important things to remember when you are focusing on Internet marketing is to analyze and track the traffic that is coming to your website. This is something should be offered by the host of your website, and it’s an essential technique that should be used by everyone that has a business on the Internet. When you take the time to understand the data that is given to you, you know what is working and what isn’t. Then you can use the information to make changes to what you are doing.

Link Exchanges

Another thing that is good to do is to do a link exchange with another website which is not in direct competition with your products or services. When you do a link exchange with someone else, it brings you traffic that is quality and increases your business prestige. When visitors enter your site from another site’s link believe that they are going to find something that is valuable. The other thing that link exchange is that it’s building the popularity of your link. This is something that is going to help your rank in the search engines. When you have a higher rank on the search engines, you will find that you are getting more traffic and that you are getting more sales on your website each day.

Don’t overlook obvious things

Take the time to take a critical look at your website and ask yourself the questions that can affect your business. Can people navigate it easily? Is the text on the website easy to understand? Are the music and graphics on your website distracting? Is there anything on your website that can make people uncomfortable or make them want to leave? These are hard questions, but they are ones that will let you know if there’s something on your website that people aren’t going to like. If you aren’t sure, ask a friend for their honest opinion. There may be something that they are going to see that you won’t.

It can be difficult to look for things that may be wrong or that need to be changed on your website, but it’s something that will help your business out in the long run. Business is a learning experience, and when you are willing to look at what you are doing wrong and change it, you show that you are concerned about the needs and wants of your customers. Remembering what may be difficult for your customers and prospects to read or to look at will help you to do the things that are best for them, for you, and for your business.

Brochure Printing Made Easy

What better way is there to promote your business than by distributing brochures? Say you want to have a garage sale. If you compare a black-and-white flyer with a full-color brochure, which one do you think will capture more attention?

– A full color brochure is a sure-fire way to promote your business.

– A brochure is a single-sheet document which comes in several sizes. It can be mailed or personally handed out to people and is considered as one of the best promotional materials. It is also a good selling aid.

– Whether you need them as product flyer catalogs or as trade show handouts, a brochure is the best format to convey the message that you want to send out.

– Promotional brochures can create a lasting impression and they leave a powerful message to the minds of your prospective clients and customers.

1. Choose The Paper.

Pick the right kind of paper to use. Choose a fun and light color scheme when printing out brochures for businesses where the main target market is women. For businesses whose clientele are mostly men, choose more masculine colors and a heavier paper. Some people go for coated papers to achieve a more vibrant, upscale look. Whatever color, thickness and texture of paper that you choose, make sure that it incorporates the message that you want to give out in the brochure. It is also good to somehow match these with the company name and logo.

2. Write The Content

On the back cover and on the succeeding pages of the brochure, you can write a brief company profile. Make sure that this shows the products and services that you offer so that people will learn about your company. Make the content as brief, concise and as informative as possible. Give out your company’s complete contact information: telephone number, fax number, address, e-mail and website, if you have one.

– What message do I want to give out to customers?

– Why would a client/prospective customer read my brochure? What’s in it for them?

– Would they eventually take advantage of the products/services that I offer?

3. Choose The Design

When choosing the design for your brochure, do not forget to include the corporate logo, the name of the company and a brief tag line or slogan which would represent the products and services that you offer. Ideally, these should be on the front of your brochure. Keep it simple because you would want people to gain immediate interest so that they will get one of your brochures and actually read them. When you find a company that will print out the brochures for you, they might have some graphic designs available. This is what mainly captures the attention of readers that is why you should focus on the design. There are also a lot of websites online where you can find companies offering brochure printing services. If you want, you can even some up with an eye-catching design yourself, and just have the brochures printed out.

4. Choose The Right Folding Pattern And Paper Size

Even an insignificant factor like the number of folds can contribute to the general look, feel and functionality of your brochures. This enables you to create a more varied look, as compared to just the traditional 2-page leaflet.

5. Folds:

i. Half-Fold

This is a single fold which provides four pages to print on. If you have a letter sized paper (8 1/2 x 11 or 11 x 17), then you can come up with a great 4-page brochure catalog.

ii. Tri-Fold

This design contains left and right flaps which open further to reveal a message within. It creates a 6-page (3 front and 3 back pages) brochure. This style gives you more space to print out your company information.

iii. Z-Fold

The brochure will open up like an accordion and this style leaves you with even more space for printed information.

5. Print ‘Em Out!

Brochures are ideally printed in more than one color for better visual effect. They can be printed in one or two colors, or in a four-color process. You can either use the conventional offset printing or go digital. With the conventional method, you get a high standard print quality. With digital printing, you may print out a smaller volume in full color. Check out companies which offer brochure printing services after deciding on the general look that you want. Make sure that the company is reliable and is capable to give you exactly what you want.

Are You A Victim Of Twitter Squatting?

Are you a victim of Twitter Squatting? If you’re not careful, you will be. Twitter is one of the fastest growing social sites on the planet, and usernames are disappearing fast. Even if you’re not a “guru”, another person with your name or favorite username can easily beat you to the punch and deny your twitter position.

According to PC World, “Is there evidence of Twitter squatting (squitting?) Let’s check. Yup, every single-letter TwitID is taken. Some are legitimate (Check out “S” for instance, that is a cool personal email assistant service) but X, Y, and Z are place holders. How about common words? Garage, wow, war, warcraft, Crisco, Coke, Pepsi, Nike, and Chevrolet are all taken. My guess is that Twitter squatters have grabbed all of these in the hopes that they will be worth selling in the not too distant future. Of course the legitimate holders of brands can sue for them and Twitter can just turn them over if asked. But, because the investment and risk for the squatter is zero, you are going to see the rapid evaporation of available Twitter IDs.”

The solution, you ask? Back to PC World: “How to protect your own brand? Immediately go to and determine if your name is available. Get it while you can.”

Even if you have no idea what Twitter is, or how you would use it, there’s no reason to not go there and simply set up a free account, just to lock up your name. Don’t you wish you registered your name or brand back in the 90’s, when domain names were free and easy to get? The same thing is happening with Twitter right now.

Not convinced that Twitter is for real? According to , twitter traffic is up an astounding 752% in 2008, from 500,000 unique visitors in January to 4.43 million in December.

Whether you love it, hate it, or don’t even know about it, twitter is a powerful social force, so you might as well grab your “real estate” there now, and ask questions later!