Marketing

Brochure Printing Made Easy

What better way is there to promote your business than by distributing brochures? Say you want to have a garage sale. If you compare a black-and-white flyer with a full-color brochure, which one do you think will capture more attention?

– A full color brochure is a sure-fire way to promote your business.

– A brochure is a single-sheet document which comes in several sizes. It can be mailed or personally handed out to people and is considered as one of the best promotional materials. It is also a good selling aid.

– Whether you need them as product flyer catalogs or as trade show handouts, a brochure is the best format to convey the message that you want to send out.

– Promotional brochures can create a lasting impression and they leave a powerful message to the minds of your prospective clients and customers.

1. Choose The Paper.

Pick the right kind of paper to use. Choose a fun and light color scheme when printing out brochures for businesses where the main target market is women. For businesses whose clientele are mostly men, choose more masculine colors and a heavier paper. Some people go for coated papers to achieve a more vibrant, upscale look. Whatever color, thickness and texture of paper that you choose, make sure that it incorporates the message that you want to give out in the brochure. It is also good to somehow match these with the company name and logo.

2. Write The Content

On the back cover and on the succeeding pages of the brochure, you can write a brief company profile. Make sure that this shows the products and services that you offer so that people will learn about your company. Make the content as brief, concise and as informative as possible. Give out your company’s complete contact information: telephone number, fax number, address, e-mail and website, if you have one.

– What message do I want to give out to customers?

– Why would a client/prospective customer read my brochure? What’s in it for them?

– Would they eventually take advantage of the products/services that I offer?

3. Choose The Design

When choosing the design for your brochure, do not forget to include the corporate logo, the name of the company and a brief tag line or slogan which would represent the products and services that you offer. Ideally, these should be on the front of your brochure. Keep it simple because you would want people to gain immediate interest so that they will get one of your brochures and actually read them. When you find a company that will print out the brochures for you, they might have some graphic designs available. This is what mainly captures the attention of readers that is why you should focus on the design. There are also a lot of websites online where you can find companies offering brochure printing services. If you want, you can even some up with an eye-catching design yourself, and just have the brochures printed out.

4. Choose The Right Folding Pattern And Paper Size

Even an insignificant factor like the number of folds can contribute to the general look, feel and functionality of your brochures. This enables you to create a more varied look, as compared to just the traditional 2-page leaflet.

5. Folds:

i. Half-Fold

This is a single fold which provides four pages to print on. If you have a letter sized paper (8 1/2 x 11 or 11 x 17), then you can come up with a great 4-page brochure catalog.

ii. Tri-Fold

This design contains left and right flaps which open further to reveal a message within. It creates a 6-page (3 front and 3 back pages) brochure. This style gives you more space to print out your company information.

iii. Z-Fold

The brochure will open up like an accordion and this style leaves you with even more space for printed information.

5. Print ‘Em Out!

Brochures are ideally printed in more than one color for better visual effect. They can be printed in one or two colors, or in a four-color process. You can either use the conventional offset printing or go digital. With the conventional method, you get a high standard print quality. With digital printing, you may print out a smaller volume in full color. Check out companies which offer brochure printing services after deciding on the general look that you want. Make sure that the company is reliable and is capable to give you exactly what you want.

Are You A Victim Of Twitter Squatting?

Are you a victim of Twitter Squatting? If you’re not careful, you will be. Twitter is one of the fastest growing social sites on the planet, and usernames are disappearing fast. Even if you’re not a “guru”, another person with your name or favorite username can easily beat you to the punch and deny your twitter position.

According to PC World, “Is there evidence of Twitter squatting (squitting?) Let’s check. Yup, every single-letter TwitID is taken. Some are legitimate (Check out “S” for instance, that is a cool personal email assistant service) but X, Y, and Z are place holders. How about common words? Garage, wow, war, warcraft, Crisco, Coke, Pepsi, Nike, and Chevrolet are all taken. My guess is that Twitter squatters have grabbed all of these in the hopes that they will be worth selling in the not too distant future. Of course the legitimate holders of brands can sue for them and Twitter can just turn them over if asked. But, because the investment and risk for the squatter is zero, you are going to see the rapid evaporation of available Twitter IDs.”

The solution, you ask? Back to PC World: “How to protect your own brand? Immediately go to and determine if your name is available. Get it while you can.”

Even if you have no idea what Twitter is, or how you would use it, there’s no reason to not go there and simply set up a free account, just to lock up your name. Don’t you wish you registered your name or brand back in the 90’s, when domain names were free and easy to get? The same thing is happening with Twitter right now.

Not convinced that Twitter is for real? According to , twitter traffic is up an astounding 752% in 2008, from 500,000 unique visitors in January to 4.43 million in December.

Whether you love it, hate it, or don’t even know about it, twitter is a powerful social force, so you might as well grab your “real estate” there now, and ask questions later!

7 Reasons You Should Not Host Your Business Website On Personal Computer

If you rephrase the question and ask is it possible to host my business website on my computer, the answer would be yes.

If you are asking from technical point of view you can, but should you?

NO.

There are a lot of problems associated with hosting your website on your computer. If you host your web site on your computer, visitors would have to connect directly to your computer to see your website and that’s not a good idea.

* It would not be secure. Internet is full of threats and unless you spend a fortune your computer would always be vulnerable to all kinds of threats. Security problems are sometimes found in server software, and these can be exploited to gain access to or damage your files. Your computer must be kept absolutely up to date. That is a daunting task. * If you want your site to be available on 24 hour basis, your computer needs constantly connected to the Internet. Your machine would be working day and night. This puts more strain on your bandwidth. * It might appear to but it will not save you money. Rather it may cost more in the long run. * It won’t save you time. Apart from building your business, you would also need to maintain your server. * You would need to learn a lot about working of a server and things like DNS, web server setup, security, debugging problems, logs, patching the server software. I think you should put that time in use to grow your business. * If anything breaks, it is your own responsibility to find the problem and fix it. And meanwhile your site would be down. * You would need to monitor your server all the time. You cannot leave for a project and then come back to find that your site is not working.

Remember! You came into this business because you wish to make a wealthy future and become independent enough to get out of that job routine rut. There is no point in starting a venture that would eat all your time and put you in a constant job again.

You started your business because you wish more time for yourself and your family.

Web hosting companies are professional in this and it is good for your business that you host your site with a hosting company. For a small monthly fee, you can enjoy a good hosting without any attached headaches.

The best reason to host your web site at home is to learn how does it work but for your business it is important to learn marketing skills rather than how a server functions.

Leave that to the geeks. Host your site with a hosting company and concentrate on your business.

Online Selling Using Cause & Effect To Gain Success

There is nothing more than I enjoy than marketing products on the net. Products which have been thoroughly researched and 99.9% of times are exactly the one that I myself use. I use the net each and every day and update myself with exactly what is happening online. All of those little changes, which most times result in big changes. And I meet these by adjusting my campaigns and ideas accordingly. I also love receiving those constant spam messages into my email inbox what a great way to monitor exactly what others are doing. Overall in the research I have done over the past few months here are a few points I would like to address, that will have a direct cause and effect impact on your own online business promotions.

It stuns my senses just how many scams and dodgy products are currently doing the rounds. It is a disgrace and all that it achieves is to directly wipe consumer confidence away from products which actually have a genuine worth and value. There is absolutely no benefit in promoting a product or service which does not have real value or effect. The internet has gained over time this reputation for making a simple quick buck. This is very far from the truth, but there are quite a few people out there who believe this point, and are doing there best to really make those quick bucks at any price. But these type of actions do have consequences and most of these fall back right into the lap of genuine sellers.

If you sell online in any form you really need to ask yourself one question How Long Do You Plan To Operate In Business Online. If your answer is, Forever! Then you have a future. If the answer is, Not Long At All. Then go ahead and just give up right now. I will let you in on a simple truth and it costs nothing! There is absolutely no way to make an easy dollar online, not one way at all. I have seen every scheme and idea in the book and this idea of ‘An Easy Buck’ an idea promoted fairly widely in most dodgy sales pitch’s, is simply not possible. Nor is it possible I might add in offline world business practice.

It is good advice that a degree of knowledge is really a must needed commodity for potential buyers, before they purchase. This action needs to be provided by sellers, in the form of direct product information. A fancy sales pitch without real product information just doesn’t work online. Customers are cautious before spending online already, firstly because of internet security risks and secondly because of the fact they have seen all the gimmicks before. Truth in advertising works online and this is something sellers need to be totally aware of, when marketing there own products. Truth is an absolute online asset, ask yourself the question, would I purchase the product I am selling. And as important are the 2 words, Online Trust.

Customers should be advised to always check their rights and/or the sellers background before purchasing online from any seller, check a sellers online sales policy, about us or contact us page. And if you buy a product you should always have the ability to ask for a refund, within due reason. Consumer confidence is an essential ingredient for good online buying experience. I myself have purchased products with which I have been far from happy. I contacted sellers and have received no response back, so I have had to contact the credit company I purchased the items though re: pay pal etc. And then a sellers response becomes automatic, because there is a negative action in result for the seller.

This type of action is called leverage. If you are unhappy use leverage, but buyers really should not need to resort to this type of action. This is exactly what separates the good sellers from just the plain bad, and exactly one point which ruins consumer confidence which directly effects everyone who operates in real online business. My advice, always follow your sales up with a question, asking for any feedback from your sales. Make sure the customer is pleased with the level of service and product you supply. The customer is number one and always should be treated with this exact respect. If you are serious about long term online success then this type of action is more than necessary. And always remember if you get any negative feedback, fix or negotiate the problem immediately and effectively.

The sharks and internet get rich quick artists have a short life span online, but as soon as one disappears another replaces them. Their actions do put the spotlight onto genuine sellers and we need to be wary of this and act accordingly. Being aware of potential changes and actions of others that may have a direct negative effect on our business provides us with a real option to make our online opportunities more successful. Turn a simple negative into a positive and this is an approach that we can always use no matter where in life, to make things simply better. The only substance that will make you a success in any form is plain hard work. There is no substitute for hard work, and if you already understand this exact fact you are on your first steps to reaching success already.

Beer Coasters Will Drive Visitors To You

If you want more traffic on your beer label’s website, the simple, useful and well-accepted beer coaster may be the answer! A recent German market survey describes the beer coaster as one of the consumers? favorite forms of advertising. Survey participants classified beer coaster ads as entertaining, eye-catching, appealing and non-intrusive. More than 50% would take a coaster home with them ? and they’re a lot more useful than a soggy cocktail napkin. Their durability is what makes coasters a viable advertising format.

The direct marketing situation is ideal. Your customers come across a beer coaster in their free time in a relaxed atmosphere where their attention will be drawn to the coaster on the table. With your brewery’s website address prominently advertised, the message is immediate. Integrating creative ideas such as contests, merchandise sales and the promise of details on your website will prompt the customer to visit the site and extend the temporal attachment to the advertising medium. If you have joined the growing number of companies buying advertising space on the beer home page you will see how beer coasters or beer mats drive up the traffic count.

The next step is getting your beer mats under the noses of your target audience. Of course it is common practice to supply beer coasters to the brew pubs, restaurants and clubs that sell your beer. Let’s extend the market! Do you sell your product in cyber-pubs, or non-alcoholic beverages in cyber-cafes? Providing coasters to these venues is a marketing opportunity that is bound to succeed.

Besides making beer coasters available at your booth, roam the crowds at beer festivals giving out coasters as you go. Contact sporting events and local fairs offering beer gardens ? you will supply their beer coasters! When your company sponsors or provides beverages for a charity or special event, include beer coasters in your handout goody bag.

Contests are an interactive way of attracting attention to your coaster and on to your website. Along with your logo and company name, ?Win A Pub Crawl In New York? is sure to get attention! Add an arrow or ‘turn over coaster to learn how? and use the flip side to ask the customer to visit your website for details.

Contest advertising on coasters is ideal for distribution at events and festivals. Attend with a display table and a computer with your website running so people can enter and join the fun instantly. Signage will prompt those present to look at the coaster and visit your site.

Coasters are collectible. A simple Internet search proves their popularity. Including your brewing company’s website address on special collection editions, lottery or coupon campaigns, etc., will enhance the coaster’s value for beer enthusiasts and coaster collectors.

Remember, beer coasters may not be potable but they’re portable. Not many customers take home a beer bottle with its label, set it in front of their computer and log-on; but they will take home a beer coaster!