Marketing

7 Reasons You Should Not Host Your Business Website On Personal Computer

If you rephrase the question and ask is it possible to host my business website on my computer, the answer would be yes.

If you are asking from technical point of view you can, but should you?

NO.

There are a lot of problems associated with hosting your website on your computer. If you host your web site on your computer, visitors would have to connect directly to your computer to see your website and that’s not a good idea.

* It would not be secure. Internet is full of threats and unless you spend a fortune your computer would always be vulnerable to all kinds of threats. Security problems are sometimes found in server software, and these can be exploited to gain access to or damage your files. Your computer must be kept absolutely up to date. That is a daunting task. * If you want your site to be available on 24 hour basis, your computer needs constantly connected to the Internet. Your machine would be working day and night. This puts more strain on your bandwidth. * It might appear to but it will not save you money. Rather it may cost more in the long run. * It won’t save you time. Apart from building your business, you would also need to maintain your server. * You would need to learn a lot about working of a server and things like DNS, web server setup, security, debugging problems, logs, patching the server software. I think you should put that time in use to grow your business. * If anything breaks, it is your own responsibility to find the problem and fix it. And meanwhile your site would be down. * You would need to monitor your server all the time. You cannot leave for a project and then come back to find that your site is not working.

Remember! You came into this business because you wish to make a wealthy future and become independent enough to get out of that job routine rut. There is no point in starting a venture that would eat all your time and put you in a constant job again.

You started your business because you wish more time for yourself and your family.

Web hosting companies are professional in this and it is good for your business that you host your site with a hosting company. For a small monthly fee, you can enjoy a good hosting without any attached headaches.

The best reason to host your web site at home is to learn how does it work but for your business it is important to learn marketing skills rather than how a server functions.

Leave that to the geeks. Host your site with a hosting company and concentrate on your business.

Online Selling Using Cause & Effect To Gain Success

There is nothing more than I enjoy than marketing products on the net. Products which have been thoroughly researched and 99.9% of times are exactly the one that I myself use. I use the net each and every day and update myself with exactly what is happening online. All of those little changes, which most times result in big changes. And I meet these by adjusting my campaigns and ideas accordingly. I also love receiving those constant spam messages into my email inbox what a great way to monitor exactly what others are doing. Overall in the research I have done over the past few months here are a few points I would like to address, that will have a direct cause and effect impact on your own online business promotions.

It stuns my senses just how many scams and dodgy products are currently doing the rounds. It is a disgrace and all that it achieves is to directly wipe consumer confidence away from products which actually have a genuine worth and value. There is absolutely no benefit in promoting a product or service which does not have real value or effect. The internet has gained over time this reputation for making a simple quick buck. This is very far from the truth, but there are quite a few people out there who believe this point, and are doing there best to really make those quick bucks at any price. But these type of actions do have consequences and most of these fall back right into the lap of genuine sellers.

If you sell online in any form you really need to ask yourself one question How Long Do You Plan To Operate In Business Online. If your answer is, Forever! Then you have a future. If the answer is, Not Long At All. Then go ahead and just give up right now. I will let you in on a simple truth and it costs nothing! There is absolutely no way to make an easy dollar online, not one way at all. I have seen every scheme and idea in the book and this idea of ‘An Easy Buck’ an idea promoted fairly widely in most dodgy sales pitch’s, is simply not possible. Nor is it possible I might add in offline world business practice.

It is good advice that a degree of knowledge is really a must needed commodity for potential buyers, before they purchase. This action needs to be provided by sellers, in the form of direct product information. A fancy sales pitch without real product information just doesn’t work online. Customers are cautious before spending online already, firstly because of internet security risks and secondly because of the fact they have seen all the gimmicks before. Truth in advertising works online and this is something sellers need to be totally aware of, when marketing there own products. Truth is an absolute online asset, ask yourself the question, would I purchase the product I am selling. And as important are the 2 words, Online Trust.

Customers should be advised to always check their rights and/or the sellers background before purchasing online from any seller, check a sellers online sales policy, about us or contact us page. And if you buy a product you should always have the ability to ask for a refund, within due reason. Consumer confidence is an essential ingredient for good online buying experience. I myself have purchased products with which I have been far from happy. I contacted sellers and have received no response back, so I have had to contact the credit company I purchased the items though re: pay pal etc. And then a sellers response becomes automatic, because there is a negative action in result for the seller.

This type of action is called leverage. If you are unhappy use leverage, but buyers really should not need to resort to this type of action. This is exactly what separates the good sellers from just the plain bad, and exactly one point which ruins consumer confidence which directly effects everyone who operates in real online business. My advice, always follow your sales up with a question, asking for any feedback from your sales. Make sure the customer is pleased with the level of service and product you supply. The customer is number one and always should be treated with this exact respect. If you are serious about long term online success then this type of action is more than necessary. And always remember if you get any negative feedback, fix or negotiate the problem immediately and effectively.

The sharks and internet get rich quick artists have a short life span online, but as soon as one disappears another replaces them. Their actions do put the spotlight onto genuine sellers and we need to be wary of this and act accordingly. Being aware of potential changes and actions of others that may have a direct negative effect on our business provides us with a real option to make our online opportunities more successful. Turn a simple negative into a positive and this is an approach that we can always use no matter where in life, to make things simply better. The only substance that will make you a success in any form is plain hard work. There is no substitute for hard work, and if you already understand this exact fact you are on your first steps to reaching success already.

Beer Coasters Will Drive Visitors To You

If you want more traffic on your beer label’s website, the simple, useful and well-accepted beer coaster may be the answer! A recent German market survey describes the beer coaster as one of the consumers? favorite forms of advertising. Survey participants classified beer coaster ads as entertaining, eye-catching, appealing and non-intrusive. More than 50% would take a coaster home with them ? and they’re a lot more useful than a soggy cocktail napkin. Their durability is what makes coasters a viable advertising format.

The direct marketing situation is ideal. Your customers come across a beer coaster in their free time in a relaxed atmosphere where their attention will be drawn to the coaster on the table. With your brewery’s website address prominently advertised, the message is immediate. Integrating creative ideas such as contests, merchandise sales and the promise of details on your website will prompt the customer to visit the site and extend the temporal attachment to the advertising medium. If you have joined the growing number of companies buying advertising space on the beer home page you will see how beer coasters or beer mats drive up the traffic count.

The next step is getting your beer mats under the noses of your target audience. Of course it is common practice to supply beer coasters to the brew pubs, restaurants and clubs that sell your beer. Let’s extend the market! Do you sell your product in cyber-pubs, or non-alcoholic beverages in cyber-cafes? Providing coasters to these venues is a marketing opportunity that is bound to succeed.

Besides making beer coasters available at your booth, roam the crowds at beer festivals giving out coasters as you go. Contact sporting events and local fairs offering beer gardens ? you will supply their beer coasters! When your company sponsors or provides beverages for a charity or special event, include beer coasters in your handout goody bag.

Contests are an interactive way of attracting attention to your coaster and on to your website. Along with your logo and company name, ?Win A Pub Crawl In New York? is sure to get attention! Add an arrow or ‘turn over coaster to learn how? and use the flip side to ask the customer to visit your website for details.

Contest advertising on coasters is ideal for distribution at events and festivals. Attend with a display table and a computer with your website running so people can enter and join the fun instantly. Signage will prompt those present to look at the coaster and visit your site.

Coasters are collectible. A simple Internet search proves their popularity. Including your brewing company’s website address on special collection editions, lottery or coupon campaigns, etc., will enhance the coaster’s value for beer enthusiasts and coaster collectors.

Remember, beer coasters may not be potable but they’re portable. Not many customers take home a beer bottle with its label, set it in front of their computer and log-on; but they will take home a beer coaster!

Promotional Products in Melbourne – Mouse Mats, Key Rings And Pens

Advertising your brand and promoting it among your target audience is essential for your business to achieve great success. So what are the things that can help you build a strong, unforgettable reputation among people? An entrepreneur will require promotional products in Melbourne to promote his brand. There are many products under this category so that entrepreneurs have a brand that is well recognised. Promotional mouse mats, key rings and pens are among the most common products used by many businesses in Australia. There are many other products too, under this category, but they are usually not the most preferred ones.

There are many place you can get your promotional items, however, it is necessary you choose to get it done from an extremely reliable source. Many websites, which are reliable, offer such kind of services. A reliable source is necessary for promotional pens in Australia; promotional mouse mats ad key rings because they will help you in creating a great impact. Many corporations also promote their brand name with promotional apparel, stress shapes and promotional T-shirts.

Many big corporations have T-shirts with their company logo, which is usually a dress code or uniform for the staff. This is also a good way of promoting your brand. However, there are many sites that offer such services. It is necessary that surf the internet thoroughly to find some such sites. Once you have been able to gather a list of few sites offering promotional products in Melbourne like promotional mouse mats, promotional key rings, promotional pens in Australia, you will then have to go through the services and facilities each of these have to offer. The services of such online stores will further determine whether you are getting what you have expected.

The rising competition among brands and companies spur up the need for individuals and entrepreneurs to come up with innovative strategies and creative ideas to increase brand recognition among the audience. Usually, corporations spend huge amounts on advertising and marketing, failing to create the required impact among people. They also forget that there are more subtle ways to make a mark among the people and make them remember your brand.

One is effective promotional products and other is effective packaging. Promotional key rings, custom mouse mats, and pens in Australia are the things that are very basic and used by everyone in all industries. Therefore, choosing the products would also matter a lot as to how much time will it take to create an impact and whether the products will actually work in created the impact you have imagined. The sole reason for this is that you need to have something that is either used by the masses or your target audience, so as to create the maximum impact. Choosing products that are widely used by everyone in day to day life will definitely hammer the minds of the target audience further helping you to take your brand to a next level. People will then recognise your brand and choose it over other products.

Secret Search Engine Optimization Strategies: How To Turn Keywords Into Conversions

Are you focusing your search engine optimization efforts on getting tons of traffic from the search engines?

If you answered yes, then I am about to tell you something completely different from other Internet Marketers.

Forget about getting tons of traffic from the search engines. Get LESS traffic that converts MORE!

The Secret to Turning Keywords into Conversions is to Keep Your Keywords Focused

For example, if your site sells an all-natural remedy for acid stomach problems…

You start to do your keyword research and you discover that the keyword phrase “natural remedies” has 288 daily searches. But it has over 2,000,000 sites competing for it.

While the phrase, “acid reflux natural remedies” has 67 daily searches with just over 11,000 competing sites.

Do you want to spend all your time and effort trying to optimize your website for the first keyword phrase?

You may get more searches, but you’ll never know how many of those searchers want to buy your stomach acid remedy. Not to mention the HUGE number of competitors the keyword has!

Or would you go for the second term, which only has 67 people searching for it — knowing those 67 people are looking for EXACTLY what you offer? And, it has a MUCH lower competition number to boot!

Obviously, the second term is better!

Sure, you might get less traffic — but the visitors you DO get will be MUCH more likely to buy your product.

Why You Will Make More Money with Less Traffic That Converts More

People search the Internet to find a solution to a problem and not necessarily to buy something. So what problems will they solve by coming to your website?

Think of a keyword as a “problem statement” that someone would type into the search engines.

When you can match your keywords to the exact problems they’re trying to solve. You’ll attract the BEST visitors to your site so you can focus all your optimization efforts on them!

Here are some more keyword research tips that will help you turn keywords into conversions�

Top Search Engine Optimization Tips for Finding Highly Focused Keywords That Will Bring the Absolute Best Buyers to Your Website:

Check your server logs. See what keyword phrases people are actually using to find your site. If there’s something relevant that you’ve overlooked, build a page focused on that keyword phrase.

Also look for keywords that are causing people to leave right away because they’re not finding what they’re looking for. Ditch those keywords immediately.

Look for “intention.” Say you sell cross-country ski equipment. People can come to your website looking for different things.

For instance:

They’re looking to buy a specific product

They’re looking for product reviews

They want information on how to get started in cross-country skiing

They want used or discount equipment

They want to know what kind of equipment will be best for them

They want to know what’s new and hot in cross-country ski equipment

Same products — far different intentions!

If you optimize a page (or pages) for each different problem people are trying to solve, you’ll give them what they’re looking for�

That means they’ll stay on your site longer — and you’ll have a better chance of getting them into the sales process.

Check out your competition. What keywords are your competitors optimizing for, and on what pages?

You can spy on them by going to their websites and looking at their code!

In your web browser, just go to View on the main menu and click on Source or Page Source to “look under the hood” of any competitor’s site. Then you can see what they’re doing right and what you could do better.

Find your best keywords with pay-per-click advertising. This is the fastest way to find out just how well different keywords perform.

Pay-per-click lets you run ads based on two or three different keywords at the same time. This enables you can track which ones convert best. Make sure the ads click through to pages that relate directly to the keywords.

Focus your SEO efforts on the specific keywords that describe EXACTLY what problem each page solves. Don’t be tempted by more general keywords with higher traffic numbers. They’ll never send you the traffic you want.

Follow these search engine optimization tips and you will turn keywords into conversions.