There are many reasons that make blogging, among many other online business ideas, a satisfying and profitable online venture. First, you may be hired to complement a client’s website and assist them in enhancing their ranking in search engine results pages. By providing well-updated and well-researched blog posts, you can attain your entrepreneurial goals. You can either discuss with your client if you will create a blog site on their sub domain or on a different domain.
The blog posts that you should be writing should never be focused on press releases, marketing content, or other types of content that is obviously some sort of strongly promoting or advertising the client’s brand or company. Further, you should have blog posts that are closely related to the client’s company and relevant to the customers’ concerns. Blog posts should serve as repositories of tips, advices, strategies, and solutions for customer’s issues.
The blogging that you have chosen from other internet business ideas should be based on a convenient content schedule so that you can create a sense of reliability and dependability. Make your customer expect you to have fresh and sensible content at certain dates. And as you create posts, you complement it with online conversations and engagement to help revitalize customer relationship management between your client and their customers through your blog.
When discussing with your client about the need for client, you can easily explain to them that blogging is an essential aspect in attaining organizational goals. These goals are typically related to brand awareness, customer retention, and loyalty, lead generation, website traffic, thought leadership, sales, and lead nurturing. Blogging must be considered because it is a good way of establishing communication and care to the customer or online visitor.
There is a typical notion that the common duration of an adult’s attention span in face-to-face discussions is about 20 minutes. This may apply to browsing and surfing websites, too. They will leave once they get bored. Thus, make sure that the first few minutes of their time in your site are already engaging and enticing. Make the post concise and accurate. Their initial impression can then make or break your blogging service for the client of that site.
More importantly, make sure that the title of your blog post is captivating and encompasses the entirety of the content itself. Every web page is another opportunity to boost your ranking in the search engine results page.
Don’t forget to link your blog post to a related past post, sign up sheet for a companion webinar, page of a related video, request a free e-book or white paper, or offer on a free trial of the client’s services. Always try to insert a call to action on the left or right space of the webpage, at the middle of the blog post, or right after the post.
You can also note that aside from your blogging, you are also giving free subscription services to your past, current, or future blog posts through RSS or email. Through this, you have offered a better lifestyle design to your client.