How Sweeping a Floor Taught me a Valuable Lesson in Productivity

Sometimes you learn strange things in strange circumstances and because of the circumstances they stick with you forever. This is one of those things. In this case, it became a life lesson that has shaped me profoundly. It takes a while to get to the point but I hope it affects you as much as it affected me.


I was around 19 or 20 years old at the time and that puts us way back in the early 1970’s. I was just out of High School, which I did not finish. I was building a Maintenance and Property Management Company at the time. Part of the business was a window-washing route that I used to do once a week. I had a route that I could walk and do windows as I went. By the end of the day, I could make a couple hundred dollars, cash, and a good days wage back then. Part of the process was to pick up cleaning and maintenance jobs along the way.


One day I picked up a new window contract. It happened to be a jewelry store. I also asked them if they wanted a price for cleaning their floor. They said yes. I quoted $6.00 to wash the floor. They said great. They wanted it done as soon as possible and because I had some time, I said I would do it right then and there. I started to sweep the floor and as I was working away, I noticed the owner, an older gentleman, watching me very intently. I went on sweeping away and when I was finished, started to wash the floor.


The owner walked over to me and in a calm friendly voice said, “Let’s take a look at the floor”. That’s when I knew I was in trouble. Let’s set the stage. I was around 20 years old, almost 6 feet tall, in good shape, athletic, pretty full of myself, even back then. The owner was in his late 70’s, frail, about 5″7, hunched over, and maybe weighed about 130 lbs. He took the broom from me and proceeded to show me how to sweep a floor. I had swept hundreds, maybe thousands of floors but here was this guy showing me how to do it, his way. He was methodical, careful and when he was finished, proudly showed me a good dustpan full of dirt that I had missed.


Then he said to me “there is no job so simple that with some care can’t be done better”. At the time I do not think that it impacted me as much as it did as time went on. There is a lot that can be taken from this simple incident. The gentleman in question was named Sam. He was Jewish and fled Hungary in the late 1950’s with his wife and whatever he could sew into the lining of his pockets and clothes. He was a true craftsman and artist, yet he took the time to show me that there was a right and a wrong way to do something, even something as simple as sweeping a floor.


How does this relate to Productivity? For now I will just say it relates by setting a standard that I operate under; a standard that has me always searching to find a better and more efficient way of doing whatever I’m doing at the moment. It has created in my mindset the philosophy that regardless of how we are doing any job, task or activity today, there IS a better way and we should always be searching for that better, more efficient way. Increasing your productivity isn’t about using your back; it’s about using your mind.

The Work of a Cheap Removalists Melbourne

Removalists are the reliable source for relocating the whole household when it comes to the transfer from one place to another. The safety and security of the goods is the concern of people through this transition. No one can see the insecure transportation of the assets that are valuable to the emotion and sentiment. The relocation of these movables becomes a nightmare if not handled properly. At this juncture of life, the professional removalists can be a great help for a safe relocation.

Removalists in Melbourne are the right entity to make the right arrangements. There are professional who have expertise in packing and removing digital products and glass products. For many of the delicate products in the household, one surely needs the expert experience. Their professional storage for transporting the goods really assists in avoiding damages. A removalists adds more advantages to one’s relocation with minimizing the damages to the goods. Hiring a removalist lessens much of the anxiety with a list of benefits:

Better safety to the goods:

At the time of transfer only the experienced can give better security to the goods of a business or household. They assure the safe removal of goods .The assurance from the professionals takes care of all the commodities, leaving the home owner relaxed and burden free.

Professional removalists comprehend the emotions:

The trained removalists understand the emotional need of the owner and assist them establish in the new place with all ease. Most of the companies claim their staff to be reliable and trustworthy.

Removalists come with delivery system, supplies and personnel:

Removalists help with their own van and delivery system. Their arrangements are transportation friendly. They know the right kind of Van suitable for the relocation of assets. Their equipments for replacing the delicate and electronic goods are specially built which are not generally available ina house. With those assistance and specialized technique, they complete their task with less hardship.

Affordable Service:

The removalists in Melbourne come within the budget of many people. They provide best service at an affordable price. They plan according to your budget and customize their service at a cheaper rate as well.

Smooth Moving:

The relocation experience becomes sweet and memorable with the masterly work of removalists in Melbourne city. They make everything perfect with their smooth operation and coordination.

Fast Moving:

One may get bewildered at the time of relocation of your household and business without the help of a professional removalist. The fast moving service by these experts gets the life back to the normal schedule once again.

A right removalist can make life musch easier in the new location. One can set all the assets in the right place with less damage caused to the household goods. Whenever, the situation for relocation arises, remembering a cheap removalist in Melbourne can be a great help indeed.

Incorporate Company in Singapore The Best Profitable Option

One of the most essential thing needed for any entrepreneur to setup company in Singapore is to have the approval of ACRA or the Accounting and Corporate Regulatory Authority. One can easily discover that the ACRA plays a very important role in the setup of a foreign company incorporative in Singapore. However, it should also be kept in mind that the Singapore jurisdiction welcomes foreign company incorporation and offers several tax benefits. The options of a company formation in Singapore include the setup of a new Private limited company, a subsidiary company, a branch office or a representative office. In fact the immigration policies of Singapore are also quite liberal and foreign talents are always welcome into the country. Therefore, if you are an entrepreneur they it is certain that you will feel much relaxed under the jurisdiction of Singapore during a Singapore company setup. These feature are farther enhanced with the availability of several special initiatives for Singapore registered companies for growing their business locally as well as their expansion overseas.

However, there are also some rules and requirements that should be followed to setup an incorporate Singapore company. First of all the most important thing needed is the name of the company. The point is that it is essential to match the name of the branch office with the foreign office and the name must get approval from ACRA before the Singapore company incorporation. This is a mandatory fact for any Singapore company registration. Other than the name of the company there are also some other factors that should also be fulfilled as well. Here follows a brief discussion on these factors. To start with there is the requirement of a Singapore resident director of at least 18 years of age and with no bankruptcy or criminal malpractice records. There is also the need of at least one resident shareholder of the company. However, the director and the resident shareholder of the company can also be the same person. Other than that there is also the need of a resident secretary as well. This secretary must be a natural resident of Singapore. Along with these there is also another crucial requirement that one must meet with before the setup of an incorporate Singapore company. This is the requirement of a registered address. This means that every company getting registered in Singapore is required to have a registered office address. However, in this respect it is essential to note that this registered address must be a physical address and cannot be a post box number. However, the use of a residential address in this respect is limited to certain types of business only.

However, once you have met these requirements it is a lot easier for anyone or any company to setup an incorporate company in Singapore. And can avail all the facilities provided by Singapore government for the incorporate companies in Singapore. However, being the world’s fourth most important and leading financial centre and a cosmopolitan world city Singapore plays a key role in the international trade and finance. Therefore it is always profitable to setup an incorporate company in Singapore.

Promotional Products in Melbourne – Mouse Mats, Key Rings And Pens

Advertising your brand and promoting it among your target audience is essential for your business to achieve great success. So what are the things that can help you build a strong, unforgettable reputation among people? An entrepreneur will require promotional products in Melbourne to promote his brand. There are many products under this category so that entrepreneurs have a brand that is well recognised. Promotional mouse mats, key rings and pens are among the most common products used by many businesses in Australia. There are many other products too, under this category, but they are usually not the most preferred ones.

There are many place you can get your promotional items, however, it is necessary you choose to get it done from an extremely reliable source. Many websites, which are reliable, offer such kind of services. A reliable source is necessary for promotional pens in Australia; promotional mouse mats ad key rings because they will help you in creating a great impact. Many corporations also promote their brand name with promotional apparel, stress shapes and promotional T-shirts.

Many big corporations have T-shirts with their company logo, which is usually a dress code or uniform for the staff. This is also a good way of promoting your brand. However, there are many sites that offer such services. It is necessary that surf the internet thoroughly to find some such sites. Once you have been able to gather a list of few sites offering promotional products in Melbourne like promotional mouse mats, promotional key rings, promotional pens in Australia, you will then have to go through the services and facilities each of these have to offer. The services of such online stores will further determine whether you are getting what you have expected.

The rising competition among brands and companies spur up the need for individuals and entrepreneurs to come up with innovative strategies and creative ideas to increase brand recognition among the audience. Usually, corporations spend huge amounts on advertising and marketing, failing to create the required impact among people. They also forget that there are more subtle ways to make a mark among the people and make them remember your brand.

One is effective promotional products and other is effective packaging. Promotional key rings, custom mouse mats, and pens in Australia are the things that are very basic and used by everyone in all industries. Therefore, choosing the products would also matter a lot as to how much time will it take to create an impact and whether the products will actually work in created the impact you have imagined. The sole reason for this is that you need to have something that is either used by the masses or your target audience, so as to create the maximum impact. Choosing products that are widely used by everyone in day to day life will definitely hammer the minds of the target audience further helping you to take your brand to a next level. People will then recognise your brand and choose it over other products.

Secret Search Engine Optimization Strategies: How To Turn Keywords Into Conversions

Are you focusing your search engine optimization efforts on getting tons of traffic from the search engines?

If you answered yes, then I am about to tell you something completely different from other Internet Marketers.

Forget about getting tons of traffic from the search engines. Get LESS traffic that converts MORE!

The Secret to Turning Keywords into Conversions is to Keep Your Keywords Focused

For example, if your site sells an all-natural remedy for acid stomach problems…

You start to do your keyword research and you discover that the keyword phrase “natural remedies” has 288 daily searches. But it has over 2,000,000 sites competing for it.

While the phrase, “acid reflux natural remedies” has 67 daily searches with just over 11,000 competing sites.

Do you want to spend all your time and effort trying to optimize your website for the first keyword phrase?

You may get more searches, but you’ll never know how many of those searchers want to buy your stomach acid remedy. Not to mention the HUGE number of competitors the keyword has!

Or would you go for the second term, which only has 67 people searching for it — knowing those 67 people are looking for EXACTLY what you offer? And, it has a MUCH lower competition number to boot!

Obviously, the second term is better!

Sure, you might get less traffic — but the visitors you DO get will be MUCH more likely to buy your product.

Why You Will Make More Money with Less Traffic That Converts More

People search the Internet to find a solution to a problem and not necessarily to buy something. So what problems will they solve by coming to your website?

Think of a keyword as a “problem statement” that someone would type into the search engines.

When you can match your keywords to the exact problems they’re trying to solve. You’ll attract the BEST visitors to your site so you can focus all your optimization efforts on them!

Here are some more keyword research tips that will help you turn keywords into conversions�

Top Search Engine Optimization Tips for Finding Highly Focused Keywords That Will Bring the Absolute Best Buyers to Your Website:

Check your server logs. See what keyword phrases people are actually using to find your site. If there’s something relevant that you’ve overlooked, build a page focused on that keyword phrase.

Also look for keywords that are causing people to leave right away because they’re not finding what they’re looking for. Ditch those keywords immediately.

Look for “intention.” Say you sell cross-country ski equipment. People can come to your website looking for different things.

For instance:

They’re looking to buy a specific product

They’re looking for product reviews

They want information on how to get started in cross-country skiing

They want used or discount equipment

They want to know what kind of equipment will be best for them

They want to know what’s new and hot in cross-country ski equipment

Same products — far different intentions!

If you optimize a page (or pages) for each different problem people are trying to solve, you’ll give them what they’re looking for�

That means they’ll stay on your site longer — and you’ll have a better chance of getting them into the sales process.

Check out your competition. What keywords are your competitors optimizing for, and on what pages?

You can spy on them by going to their websites and looking at their code!

In your web browser, just go to View on the main menu and click on Source or Page Source to “look under the hood” of any competitor’s site. Then you can see what they’re doing right and what you could do better.

Find your best keywords with pay-per-click advertising. This is the fastest way to find out just how well different keywords perform.

Pay-per-click lets you run ads based on two or three different keywords at the same time. This enables you can track which ones convert best. Make sure the ads click through to pages that relate directly to the keywords.

Focus your SEO efforts on the specific keywords that describe EXACTLY what problem each page solves. Don’t be tempted by more general keywords with higher traffic numbers. They’ll never send you the traffic you want.

Follow these search engine optimization tips and you will turn keywords into conversions.