The Benefits of Newsprint Ad Buying

In the digital age, a lot of people feel like print advertising is out. The reality, however, is that there has never been a better time to capitalize on print marketing because so few businesses are actually doing it today. Initially, brick-and-mortar businesses were being told that they need digital marketing and an online presence. That has been the mantra for the past few years. What a lot of people don’t mention, though, is how online companies or non-traditional businesses can benefit from print advertising.

Newsprint ad buying will help you find the best newspaper real estate to advertise your company. Of course, you don’t have to have an ad team in-house to take care of this. By working with a media buying agency, you can get all the ad space you need with less effort. These agencies are professionals and they know how to find the best deals on the best spaces, including with newsprint ad buying. When you choose this type of marketing, you are reaching out to people in a totally different way.

Print advertising has many benefits. People who might otherwise ignore online advertisements are often stopped by print ads that catch their attention. People who still read the newspaper or magazines regularly are much more likely to see your ads if you have them in print. You’ll get more exposure and access to a different audience that you might not find online. It’s all about increasing your reach, and that’s exactly what newsprint ads will do.

It’s not that you can’t benefit from online advertising. It’s just that you need more than that if you want a successful ad campaign strategy. TV, newsprint, and radio ads are still popular and a lot of businesses don’t realize the potential of offline advertising. You should take the time to talk to a media buying agency about newsprint ad buying and see what it can do for you.

One of the biggest benefits of newsprint ad buying is that in the digital age when people are more focused on the internet, ads are cheaper than ever before. There is still some competition for the best ad space, but you’ll get much better rates on newsprint ad spaces and find deals that you might not have gotten just a few years ago. If you’re worried about your budget, this is all the more reason for you to consider newsprint ads in addition to your online marketing campaigns.

One of the Best Birthday Presents

I had a birthday party in Las Vegas, and as a gift, my friends put their money together to get one of those Las Vegas escorts. I consider it to be one of the best birthday presents that I have ever received. I was a bit nervous when I had to meet her, but the escort was really nice and made sure that our meeting wasn’t awkward at all. My friends told me that I would have a fun time with her, and they were right. I’m amazed that I never really thought about getting an escort before, because they sure know how to have fun.

The escort and I went to a club and did a lot of dancing and downed some shots. She had a lot of energy and dancing with her was the most dancing that I’ve ever done. Our hearts were racing all night, and by the time we were done, we had worked up quite an appetite. We went to a restaurant to have some dinner and talk. She was pretty funny and would tell some jokes that made me laugh for minutes. (more…)

You Really Should Consider Changing The Way You Write Articles

The way we write our articles, or the content we allow in them if we use 3rd parties, is changing dramatically and swiftly. Over our shoulder comes big G, (Google to be formal), watching and appraising every move we make. We have all heard many times that good unique content is king and Google continues to take steps to weed out poor quality spun and duplicate content.

The page theme, Latent semantic indexing, page context and “buzz” words found within any specific niche will just be a part of what the Google algorithm will be looking for when determining the value of our articles.

This is not exactly something new which has appeared overnight, it is a logical conclusion as to how the Search Engines decide to combat the latest wave of people trying to outsmart the system with article spinning software and automatic website creation scripts.

Although there is nothing inherently wrong with using PLR articles the unfortunate thing is that hardly anybody really knows how to make them work effectively. Either through laziness or ignorance, or perhaps a little of both, these articles are purchased at low cost, or obtained free, and systematically pumped out at great rate to every article directory on the Net using their original content.

There will always be a battle between the engines and the wizards but it doesn’t take Google long to catch up and start working towards solutions to maintain quality. As I write this I have read today of sites vanishing out of Google overnight with a subsequent loss of revenue to the website owners. I will not speculate on whether or not their sites were of poor quality but the message is clear that if your house is built of cards it won’t stay up long.

Don’t forget that the people churning out the latest script or PC program make money fooling the engines and this will be a life long process for them. It could also be a lifelong process for someone who continually keeps buying the scripts but never actually builds a solid business.

At the moment Google is dealing with the problem of duplicate content. Their answer has been to, (generally), take the original copy of an article and ignore the others found around the web with the same or almost the same content. There never was any “penalty” imposed by Google for dupes.

Perhaps all this is about to change very soon. There is no doubt that the Google management want and demand quality to give the best user experience possible and I can’t find fault with this. If advertisers become dissatisfied with the quality of the pages their, (paid), advertisements are being shown, then it’s only a mouse click away to Yahoo.

So the overall continuing strategy is to clean house and accept only good quality relevant content into the index. Trying to “lead” Google by the use of meta tags, titles, filenames with keywords, keyword density and the like may be futile in the future. The best answer is to go back to what we all use to do anyway, write naturally using relevant topics centered around a specific theme and to give the article our best attention for our readers.

Real Entrepreneurship is Focused on Creating Positive Cash Flow

According to Wikipedia an Entrepreneur is someone who is willing to launch a new venture or enterprise and accept full responsibility for the outcomes. He or she is seeking profit through the use of initiative and the acceptance of personal risk. And yet at some point in the mid-1990s entrepreneurship became subverted. Every man and his dog became an overnight entrepreneur – due in no small part to the easy access to money. All that was needed was a well crafted business plan, a snappy PowerPoint presentation, inspiring “elevator pitch” and sufficient persistence to convince some institution or sceptical stranger to lend them the money. Whether the plan was viable, thought out beyond “secure funding” or whether there was genuinely a market for the offering seemed secondary as more and more people declared themselves an “entrepreneur” and hopped aboard the dotcom express.

People would cite companies like Amazon as examples of companies that didn’t make a profit for years and yet are valued in astronomical figures. But for every Amazon there are thousands of failures who chewed through the funding with lavish offices and slick marketing campaigns only to fold before making any profit whatsoever.

But let’s get real here – a business is not a business and you are not an entrepreneur until and unless you are generating positive cash flow. Cash flow is king. It is the lifeblood of every business. The business people we really respect are the ones who have lifted themselves up to success through sheer hard work, determination and strategy. They are the people who couldn’t get “seed funding” or “capital injections”, the ones that had to be smart and savvy to make ends meet and find ways to generate income from the start. They are the real entrepreneurs.

The real entrepreneurs are still using their initiative to manage risk and generate a profit but their focus is on acquiring or creating cash flows not on creating endless business plans that look good on paper but deliver nothing of value in the real world. In an era of easy money and get rich quick schemes we have forgotten one of the golden rules of successful entrepreneurship; create something that people want and are willing pay for.

What is the point of being in debt if the business you own or the assets you own don’t produce an income that is greater than the money needed to service the debt? In business we sometimes talk about the size of the entity as a means of avoiding the issue of cash flow and profit. Who cares if your business has a turnover of $50 million, if the business is spending $51 million there is no positive cash flow and no real business. If you’re still unsure about this distinction;

Repeat three times daily until the delusion goes away;

With cash flow I’m an entrepreneur; without it I’m not…

It’s impossible to create genuine wealth without income or cash flow – a fact that has been known for thousands of years although conveniently forgotten in recent history.

Even the ancient Babylonians knew this truth over 8000 years ago. George S Clason talks of this Commandment in his classic little book The Richest Man in Babylon. He refers to it as “The Third Cure” to a lean purse which states, “Put each coin to labouring that it may reproduce its kind even as the flocks of the field and help bring to thee income, a stream of wealth that shall flow constantly into thy purse.”

Successful entrepreneurs are always looking for streams of wealth that will constantly flow into their purse. They do that through buying or creating entities that generate income or cash flow with or without their daily involvement. That could mean buying positively geared investment properties, shares that provide a dividend or investing in or creating a successful business. It is the positive cash flow that makes these equity investments viable because they generate money instead of spending money. A real entrepreneur is not interested in “paper profits” or inherent value – they are seeking positive cash flow which can be used to buy additional wealth creating assets or re-invest in the business. A business is only viable and genuinely wealth creating if it makes more than it spends and generates cash flow for growth and investment. It is the cash flow that feeds the business, allows it to prosper so that the business can eventually be sold and its value realised.

If you’re a business owner seek out every possible way to reduce your expenses, increase your sales and improve your ability to generate not just one, but many cash flow positions. This is what the most successful business people do to become wealthy. They create or acquire ‘cash flows’ for a future sale or exit. If you own assets ensure they are positively geared and that you are generating and acquiring positive cash flow[s] at all times. The future success of your enterprise depends upon it.

Freelance Is The Key To Financial Freedom And Having More Personal Time

There are many people who prefer to have the stability and the benefits that a job gives, however it also bounds the true creativity that an individual craves in their lives. There are many successful and qualified professionals that have stepped beyond their personal zone of comfort to achieve the true freedom through Freelance. The allure of freedom is some thing that everyone in this world desires but it is the lack of job security that puts off many professionals pave their way into this zone. The best way to arm yourself is by finding out the intricate details of change that are needed by each and every individual before they make a change in their lives. Freedom is not the only thing that makes people change their path, but also the possibility that people can change higher fee for the same amount of work that a regular employee gets paid monthly. Also they do not have to pay equal amount of taxes compared to a regular day job. Freelance allows people to take home up to 85 % of the contract value compared to 65 % of an employee. The control over the times of work become extremely flexible and professionals can devote time to a specific project accordingly.

People also have to realize the down sides of Freelance, when they tread into this domain. They have to realize the fact that they will not have medical or health coverage that a regular job has to provide according to law. They will also not be privy to other employee benefits like a paid vacation and they will have to manage their personal time accordingly to finish a specific contract they have taken up. At a job, people are generally given a notice if they are asked to leave the job which is not applicable in this path. When Clients do not require the services of the contractor, they simply end the project according to the part of the agreement. However, people can also pick up new contracts easily to replace the jobs they might have lost to due to any reason.

This is the most flexible path a profession can walk that allows them the time to learn new skills to acquire better projects within their field. Better the skills get in time, more the possibility of getting a better paying contract in the future. It will also allow you to cut down on the time you put into you work and free up you schedule for other things in life.