In the United Kingdom, promotional mouse mats are as useful as wallets and shoes. Majority of the moneyed, consuming public use computers on a daily basis, which place mouse mats at a very good position in relation to advertising.
While some people resort to more traditional methods of advertising, small yet dynamic businesses choose to make advertising part of people’s lives.
How is this accomplished? Mouse mats, which are present on people’s tables and are almost never replaced and therefore are used to advertise businesses.
They are fast becoming a small industry in itself on the Internet, which translates to more choices for business establishments. Budget styles, which often are sold for quite cheaply, are fast becoming the choice of financially-limited businesses. Small yet sturdy, these products can send the message across effectively.
For larger businesses that need plenty of exposure to uphold a certain air of elegance, so-called Brite Mats are available. These have special glossy surfaces that reproduce logos and slogans more efficiently than ordinary styles.
Double-sided designs are also effective to make sure that all types of mouse users are served. The slightly rough under-surface is printed with the company logo to serve those using trackballs. The glossy front surface on the other hand contains much more colourful graphics.
If you want something hard wearing but a bit expensive you can use tougher designs that aim for magnificent colour reproduction. The more durable they are of course the more expensive.
Remember, the more expensive the product the lesser number you would be able to order and have printed on. Decide what kind of exposure is needed for your business at the moment and plan accordingly.
Now, another kind of you can purchase is the mark resistant variety. These function basically the same way as raincoats. The surface is glossy, but resists moisture and stain.
If you plan on giving away mouse mats to office workers, then the durable and mark resistant variety would serve your purpose well. You can also decide between round, rectangular and square shapes. As you can see lots of choice available and lots to think about before you get started.