Tag Archive: brochure

Custom Size Brochure: The Answer To Your Business Troubles

Making your business work is essential to sustain your operations and earn yourself a living. But more than keeping a list of services and stocking up on different products for variety, marketing is a strategy that will surely help gather clients for your business. One way of simply doing this is through custom size brochure.

A brochure itself is a multi-purpose print. It is handy and can be shaped into whatever form and function you want. With a number of variety and options available, you can easily customize your prints and add your own personal style into.

Must Haves

A brochure does not work on its own. It would need a lot of planning and conceptualization before it becomes most effective. Here is a short and simple list to make your custom size brochure the remedy to all your business woes.

1. Message

You must know what message to put on your brochures. Remember that too much or too little information would not make the brochure serve its purpose. In order for you to know the right content, you should first know who or what you are trying to emphasize for your promotion or event.

Second, know who your target audience. BE on the same plane as your clients and attract their interests. Other than saying what you intend to promote, your information must always include these objectives: to answer questions that your prospects and clients might be thinking and to direct your clients with a call to action.

2. Design

In coming up with your design, the number one rule is that you must aim to make your custom brochure as unique as possible. Given the fact that it is customized, you are allowed to maximize your creative minds when it comes to the template. You must not however make your brochure seem too complicated as it will turn off your target clients.

Keeping the designs simple may be a good plus for you. Putting useless information and designs will only confuse your prospects and deter them fully grasping the idea you were going for.

3. Visuals

Putting pictures on your brochures it a big plus as this will make people more interested. With the right choice of pictures, your brochures would be able to grab the attention of your readers. You must just remember that the pictures you choose to print on your brochures must have the right resolution, to maintain crisp and sharp pictures.

Use recent pictures too and be clearly identified from others ? this makes good on presenting your establishments and products well,

4. Budget

Keep it close in mind that an expensive brochure does not always mean an effective brochure. Some of the best brochures ever produced are also the cheapest ones. Not only will you avail yourself quality, but afford yourself of cost-effective prints. Thanks to the advanced technology we have now – affordable brochures can equal the quality of expensive brochures.

Having your brochures printed by really good printing companies is also a big factor. You do not have to choose the most expensive and classy company, what you have to do is make sure that the printing company you go for would cater the needs of your custom size brochure.

Brochure Printing Made Easy

What better way is there to promote your business than by distributing brochures? Say you want to have a garage sale. If you compare a black-and-white flyer with a full-color brochure, which one do you think will capture more attention?

– A full color brochure is a sure-fire way to promote your business.

– A brochure is a single-sheet document which comes in several sizes. It can be mailed or personally handed out to people and is considered as one of the best promotional materials. It is also a good selling aid.

– Whether you need them as product flyer catalogs or as trade show handouts, a brochure is the best format to convey the message that you want to send out.

– Promotional brochures can create a lasting impression and they leave a powerful message to the minds of your prospective clients and customers.

1. Choose The Paper.

Pick the right kind of paper to use. Choose a fun and light color scheme when printing out brochures for businesses where the main target market is women. For businesses whose clientele are mostly men, choose more masculine colors and a heavier paper. Some people go for coated papers to achieve a more vibrant, upscale look. Whatever color, thickness and texture of paper that you choose, make sure that it incorporates the message that you want to give out in the brochure. It is also good to somehow match these with the company name and logo.

2. Write The Content

On the back cover and on the succeeding pages of the brochure, you can write a brief company profile. Make sure that this shows the products and services that you offer so that people will learn about your company. Make the content as brief, concise and as informative as possible. Give out your company’s complete contact information: telephone number, fax number, address, e-mail and website, if you have one.

– What message do I want to give out to customers?

– Why would a client/prospective customer read my brochure? What’s in it for them?

– Would they eventually take advantage of the products/services that I offer?

3. Choose The Design

When choosing the design for your brochure, do not forget to include the corporate logo, the name of the company and a brief tag line or slogan which would represent the products and services that you offer. Ideally, these should be on the front of your brochure. Keep it simple because you would want people to gain immediate interest so that they will get one of your brochures and actually read them. When you find a company that will print out the brochures for you, they might have some graphic designs available. This is what mainly captures the attention of readers that is why you should focus on the design. There are also a lot of websites online where you can find companies offering brochure printing services. If you want, you can even some up with an eye-catching design yourself, and just have the brochures printed out.

4. Choose The Right Folding Pattern And Paper Size

Even an insignificant factor like the number of folds can contribute to the general look, feel and functionality of your brochures. This enables you to create a more varied look, as compared to just the traditional 2-page leaflet.

5. Folds:

i. Half-Fold

This is a single fold which provides four pages to print on. If you have a letter sized paper (8 1/2 x 11 or 11 x 17), then you can come up with a great 4-page brochure catalog.

ii. Tri-Fold

This design contains left and right flaps which open further to reveal a message within. It creates a 6-page (3 front and 3 back pages) brochure. This style gives you more space to print out your company information.

iii. Z-Fold

The brochure will open up like an accordion and this style leaves you with even more space for printed information.

5. Print ‘Em Out!

Brochures are ideally printed in more than one color for better visual effect. They can be printed in one or two colors, or in a four-color process. You can either use the conventional offset printing or go digital. With the conventional method, you get a high standard print quality. With digital printing, you may print out a smaller volume in full color. Check out companies which offer brochure printing services after deciding on the general look that you want. Make sure that the company is reliable and is capable to give you exactly what you want.