Choosing a call center service provider should not be based on how fancy their hardware is but rather on how well they can perform. Consequently, this can be compared to a nice car with all the bells and whistles but finished last on race because of the non efficient driver. These days there are hundreds of companies offering top of the range technology and low-cost call center pricing. Such popular appeals are the $9 dollar an hour caller programs, but buyers be warned, you get what you pay for. Like the need for a talented car driver business require a highly skilled person to get results. It is very unlikely that anyone will spend $9 an hour for a telemarketer and actually get a person that has any sales skills whatsoever. These inexpensive companies hire non-skilled employees with abilities that are restricted to reading the script on their computer units. Their business is built 100% on the “it’s a numbers game rule”, or the fact that if a customer makes enough calls she or he will ultimately close a deal.
When a company starts talking to prospects they would be well served to find a company that has experience running a business to business sales. Representatives that are efficient at selling by phone are 50 times very likely to set a meeting, build a lead or persuade a prospect to make a favorable decision. Make no mistake, at the end of the day it’s all a selling game.
It is advisable to stay far-off from companies that don’t allow a testing period prior to undertaking a long-term expensive commitment. A business that believes in its employees will have no uncertainty allowing a customer to try their services but they should expect to pay approximately $35 to $45 per caller hour. This may seem like a chunk of change but if someone were to calculate the math they would soon discover that doing this in-house would cost around $11 per hour for the telemarketer (plus benefits) and then they still need to build in the administrators, phones, computer units and additional work space.
An in house campaign can run a small business well over $50 hour and if that isn’t reason enough to contract out the work it would also be wise to bear in mind that they may not able to develop a script or find good talent to do what many look at as painfully brutal job with minimal fulfillment. Further, most business don’t know how to operate a call center as well as have no interest in the headaches of the money and time that goes into operating one.