Earlier television, radio and newspaper were the top means of reaching out to your clients. Majority of the population had a good access to these mediums. These were the only means in the past to have an effective mass communication about your company or brand. Due to very high demand and low supply (as time and number of high rated television channels are limited), this medium was getting costly day by day. It is not easy for a small time business man to show his brand’s ad on television. Newspaper ads also became costly.
There are few unnoticed limitation attached with these mediums of communication.
Television ads, newspaper ads and radio ads have never been interactive and engaging with its target audience. There has always been one way communication and was push mechanism and thus we can say it was didactic.
Thanks to internet era! More and more crowd is shifting towards internet. Today internet is even the alternative of television and newspaper also. A research says that by 2015, 25% of the total Indian population will have access to internet and this will not stop here but will keep on adding more and more number to this expanding crowd.
Digital marketing! Yes the new name of marketing with the change of time was obvious to evolve.
Today, many digital marketing agencies are flourishing and evolving to cater a segment which was left behind in the race of high end marketing due to its high cost. Now these small companies are taking use of this new evolved tactic. It is not only easy but more controllable and is better than the traditional form of marketing.
It is not didactic and offers two way communications. It always begins from the client end and then evolves making it better. It is started with small and later turns big. This is cost effective and one can have full control over it. Earlier the control was in the hands of advertisement agencies. Marketing team had to adjust their schedule and ads as per the ad agencies. Now, the freedom is in hands of marketers. I will say digital marketing is the true form of real marketing. There are various digital marketing tactics that can be deployed as per the brand, product, audience, location and the situation.
A brand not registering its entry on the digital space will be swayed off with the time coming.