Tag Archive: drive

Business For Sale? Drive Up The Value!

Anytime that you are considering the sale of a company, you always want to bring in a professional business broker to assist in the transaction. However, before making a sale, remember that the value or your organization rests solely in your hands. There are several techniques that you can implement before hanging up your “business for sale” sign that will drive up your company’s value, making it much more attractive for prospective buyers. While many of these will need to be done before contacting a broker, many will also recommend some of these tips to make things easier on them during the prospecting and sales practice. Solid Leadership Though you may be considering the sale of your company, the management team and senior leadership roles must be maintained at a high level. If the business for sale happens to be a large corporation, these positions must be even more stable than average. Many smaller businesses will be sold with the entrepreneur simply turning over the operation, but any mergers or larger sales must involve solid leadership all around. Keeping Things Streamlined If you feel that a sale may be imminent, remember that keeping a streamlined company goes a long way when other organizations consider acquiring it. Whether we are discussing a purchase or a merger, the importance of keeping a simple operation simple cannot be overstressed.

Any unnecessary debt or operational practices may diminish the value of the company in the eyes of a buyer, as they will have plenty to “fix” once they finalize the purchase. Organization One of the most important elements of a successful company is organization. While there are several things on an operational level that you will want to be sure are in place, the proper maintenance of all necessary paperwork is a must. From all tax records to sales information, the better the organization, the higher the sales value. And, when considering how a broker can quickly find a suitor for a valuable company, any business for sale should have everything together in an organized manner. Building Overall Value For a moment, put yourself in the shoes of a prospective buyer. There is a business for sale, and though they have plenty of assets and some enticing value, the operation is a mess and there is no way that the growth can be sustained without a significant overhaul. If you were in their shoes, you would likely find another, highly successful, but more efficient, company to purchase.

It makes sense when you consider that value is built not only on the earning power of an organization but also the prospects for a seamless integration into the buying company. There are several ways to increase the overall value of a company. By taking great care of your paperwork, ensuring that the management team is stable, and keeping all relevant operations trimmed to maximize efficient, you give prospective buyers something to salivate over. And, once you have taken care of the inner workings in preparing for the sale, you can turn process over to a reputable business broker. Having a business for sale can be a stressful venture. Properly prepare for it, bring in all of the necessary professionals, and always efficient at the top of your list, and you’ll be sitting on a hot commodity once the word gets out that you have decided to sell. Once the process begins, your diligence and hard work will make for a quick closing, allowing you to turn your operations over to the purchaser and enjoy the profits that you have rightfully earned.

Beer Coasters Will Drive Visitors To You

If you want more traffic on your beer label’s website, the simple, useful and well-accepted beer coaster may be the answer! A recent German market survey describes the beer coaster as one of the consumers? favorite forms of advertising. Survey participants classified beer coaster ads as entertaining, eye-catching, appealing and non-intrusive. More than 50% would take a coaster home with them ? and they’re a lot more useful than a soggy cocktail napkin. Their durability is what makes coasters a viable advertising format.

The direct marketing situation is ideal. Your customers come across a beer coaster in their free time in a relaxed atmosphere where their attention will be drawn to the coaster on the table. With your brewery’s website address prominently advertised, the message is immediate. Integrating creative ideas such as contests, merchandise sales and the promise of details on your website will prompt the customer to visit the site and extend the temporal attachment to the advertising medium. If you have joined the growing number of companies buying advertising space on the beer home page you will see how beer coasters or beer mats drive up the traffic count.

The next step is getting your beer mats under the noses of your target audience. Of course it is common practice to supply beer coasters to the brew pubs, restaurants and clubs that sell your beer. Let’s extend the market! Do you sell your product in cyber-pubs, or non-alcoholic beverages in cyber-cafes? Providing coasters to these venues is a marketing opportunity that is bound to succeed.

Besides making beer coasters available at your booth, roam the crowds at beer festivals giving out coasters as you go. Contact sporting events and local fairs offering beer gardens ? you will supply their beer coasters! When your company sponsors or provides beverages for a charity or special event, include beer coasters in your handout goody bag.

Contests are an interactive way of attracting attention to your coaster and on to your website. Along with your logo and company name, ?Win A Pub Crawl In New York? is sure to get attention! Add an arrow or ‘turn over coaster to learn how? and use the flip side to ask the customer to visit your website for details.

Contest advertising on coasters is ideal for distribution at events and festivals. Attend with a display table and a computer with your website running so people can enter and join the fun instantly. Signage will prompt those present to look at the coaster and visit your site.

Coasters are collectible. A simple Internet search proves their popularity. Including your brewing company’s website address on special collection editions, lottery or coupon campaigns, etc., will enhance the coaster’s value for beer enthusiasts and coaster collectors.

Remember, beer coasters may not be potable but they’re portable. Not many customers take home a beer bottle with its label, set it in front of their computer and log-on; but they will take home a beer coaster!

How To Use Simple Written Articles To Drive Lots Of Traffic To Your Website. Part 4

Asides making use of the article directories, there are numerous ways you could promote your articles with. Some of them are: Use of social network websites commonly recognized as Web2.0 sites, Submitting your articles to Ezine authors that require top quality content relevant to the subject you are writing on, News Sites and also News feeds, marking, permitting various other individuals to release your articles, raising the Keyword Density of the article and so on. Begin including your sounds, articles, as well as videos to your blog.

Asides making use of the article directories, there are different methods you could promote your articles with. Some of them are: Use of social network websites famously understood as Web2.0 sites, Submitting your articles to Ezine authors that require high quality content relevant to the subject you are writing on, News Sites as well as News feeds, identifying, enabling various other individuals to release your articles, raising the Keyword Density of the article and so on. Begin including your articles, sounds, and also videos to your blog. There is no restriction to the quantity of articles you could include. If you invest one hr a day functioning on this, you?ll obtain considerable outcomes in no time as well as great deals of individuals will certainly obtain to see your articles as well as most likely inform their friends concerning it which will certainly result in raised website traffic.