Jay Conrad Levinson and David E. Perry, authors of Guerrilla Marketing For Job Hunters start their discourse with a description of The Hidden Job Market. When an employer wants to find, for example, an engineer with experience with brake and exhaust systems, he might place an ad and hope a qualified applicant sees it, at some cost to the employer, or he can do a Boolean search with the Google search engine with the following string: intitle:resume brake.system exhaust.system education -jobs -apply -submit mechanical In this way he will find a large number of engineers with the sought for experience and education in an instant and save tons of money in advertizing fees in the process.Employers often do just that when they have a job to fill, therefore, those who have profile or about me pages on Facebook, linkiden and similar sites will come to the employer’s attention as soon as he does the search.
Many employers use this approach these days because posting in traditional ways requires the avalanche of resumes they would get from ads must tracked and filed and replied to because of Affirmative Action laws. Most employers don’t want the time and expense involved. If you doubt the Boolean string brings the described results paste it into the Google search engine and see what comes up. The pages belonging to qualified engineers that will appear shows not many are using this form of job finding.
Then say the authors there are millions of unposted job openings in America today. To get a look at what is typically available click the following link: Copy and paste the link into your browser to see the list of available jobs. Once there click on the link that says Job Openings And Turnover Survey to see the list.
So, in the introduction of this book the authors give a verifiable link to a government site that list several million available jobs in America each month and also start to explain why many of the jobs out there are not listed in the newspapers and employment agencies and go to explain how the average independent job seeker can tap into the “hidden job market.” The book also explains how a job seeker can and must distinguish himself from the hordes of other job seekers using marketing principals that work for individuals as well as they work for corporations. In addition, the link to a free Facebook page building software is given along with an explanation on how to best set up your social media pages to be found by employers in the hidden job market. The importance and particulars of targeting keywords, also called search terms in your social media pages is also given. The term keywords is the name given to the words people put into the Google search engine when they are looking for something specific. It sounds plausable then that a hidden job market does exist as described and if knowlegable one has a good chance of finding a place of employment with it