Maybe you’ve seen the ads, the sales videos, the over-hyped promises online.
“Push a simple button and the “magical software” takes care of everything else for you!”
“Just follow my copy-and paste blueprint for business success.”
“Get this business-in-a-box system and start making money in your sleep tonight!”
Maybe you’ve even tried some of these products in the past.
However, I can tell you right now that things like this often prove to be much more disappointing than you may expect. Why is that?
It’s because being an entrepreneur isn’t about following a proven system, a push-button miracle, or in any other way turning your brain off.
Being an entrepreneur is about being actively engaged in your own business and being willing to feel into difficult situations and go with your gut.
But even more troubling is the belief that you should be giving up control of your business to someone else or something else.
In my mind, this all can be traced back to the mindset that so many employees have. They simply look to their boss or supervisor for what they should be doing.
They are more like cogs in a machine rather than people capable of making moment-by-moment decisions on their own.
And when an employee decides to enter the entrepreneurship arena, they often come with this mindset that only seals their fate to plummet toward failure.
They essentially want someone else to be the CEO of their company while they can just sit back and reap the financial rewards of owning a business. That’s what makes so many of those automatic success systems seem so appealing.
However, I’m here to be the sobering voice of reality today. You will not find success at running a business or getting clients unless you abandon this mindset and get involved in your business.
You have to know your business and your customers better than anyone else, and you have to be willing to make difficult choices rather than expecting some guru or system to do it for you.
Yes, you can and should learn from others who are ahead of you, but you shouldn’t use them as a replacement for your own judgement and responsibility.
Get immensely intimate about your business. Learn why certain things work. Learn why others don’t. Take the reigns and really and truly “own” your business.
After all, like it or not, you’re the one in the driver’s seat and if you don’t take control of it, you’ll just end up driving it right into the ditch.